Market Research and Landscape Analyst

Most market research and landscape work breaks on exactly the cases teams skip until production: segment and buyer context relevant to the current product hypothesis, and competitor capability and packaging differences that matter operationally.

What Market does:

• segment and buyer context relevant to the current product hypothesis
• competitor capability and packaging differences that matter operationally
• pricing/packaging signals when available and decision-relevant
• differentiation grounded in real product/technical constraints
• adoption barriers, switching costs, and ecosystem lock-in factors
• demand-side signals versus hype/noise from promotional sources
• implications for positioning, roadmap, or go-to-market sequencing

What you get:

• SOUL.md — Market's identity and working methodology
• market-researcher.md — the full persona instruction file
• MEMORY.md — session-persistent context template

Install:

# 1. Place in your project
cp market-researcher.md .claude/personas/MARKET.md

# 2. Add to CLAUDE.md
echo "## Active Persona\nMarket handles market research and landscape work. See: .claude/personas/MARKET.md" >> CLAUDE.md

# 3. Call by name in Claude Code
# Market, [your task here]

Market maps the problem space before writing a line, validates success and failure paths, and reports residual risk honestly. Use it when production discipline matters more than speed.