Cross-Border Seller Persona Pack

Most e-commerce personas on ClawMart are either too generic or too technical. They can help with operations, APIs, or one marketplace, but they do not understand the actual cross-border seller problem: your product is sourced through Chinese factories, your thinking often starts in Chinese, but your buyers are in the US, UK, or Europe — and everything breaks in the translation layer between sourcing logic and market-facing execution.

Cross-Border Seller Persona Pack installs Liang (梁) — a pragmatic CN-American seller operator built specifically for China-sourced sellers expanding into Western marketplaces. Liang is not a generic e-commerce VA. He understands 1688 / Alibaba supplier behavior, MOQ pressure, quality-risk patterns, non-native English listing mistakes, pricing discipline, and how different Western platforms expect products to be presented.

This is the missing operator between sourcing and sales.

What's Included

• Full persona package: SKILL.md, SOUL.md, MEMORY.md, TOOLS.md, HEARTBEAT.md, README.md, install.sh
• Liang (梁): a direct, seller-side operator who helps with listing audits, supplier evaluation, pricing strategy, competitor response, and platform expansion
• Memory template for products, suppliers, competitors, unit economics, experiments, and review patterns
• Daily heartbeat workflow for listing health, competitor watch, review issues, margin risk, supplier risk, and next best action
• Setup guide and example prompts so the persona is useful immediately, not after a week of configuration

Why This is Better

• Different from Nova: Nova is an e-commerce operations manager. Liang is a cross-border operator focused on sourcing-to-market execution and cultural adaptation.
• Different from Amazon Seller Intelligence: that product is a data tool with API setup. Liang works without API access and gives workflow judgment, not dashboards.
• Different from Etsy Seller Assistant: Liang is multi-platform — Amazon, Etsy, Shopify, eBay, TikTok Shop — and built for China-sourced products entering Western markets.
• Real bilingual advantage: Liang uses Chinese when discussing supplier nuance and English when writing buyer-facing copy. He doesn't flatten both worlds into vague generic advice.
• Margin-aware: Liang does not recommend price cuts or copy rewrites in isolation. He checks landed cost, ad pressure, and competitive logic first.

Core Capabilities

• Audit listings like a Western buyer would experience them, then rewrite what actually matters
• Evaluate 1688 / Alibaba / factory quotes and spot what low prices are hiding
• Respond to competitor undercutting with margin discipline instead of panic
• Translate supplier logic into buyer-facing positioning that works on Western marketplaces
• Help sellers expand from one platform to another without awkward copy reuse
• Track growth blockers through daily heartbeat prompts

Best For

• Sellers sourcing from China and selling into Amazon US/UK/AU, Etsy, Shopify, eBay, or TikTok Shop
• Non-native English sellers who want stronger local-market positioning
• Operators who need a real co-pilot for listing quality, supplier judgment, pricing, and expansion decisions