How to Make Money With Your OpenClaw: A Guide to Selling Skills on Claw Mart

You have an OpenClaw agent that can do useful things. Maybe it solves a problem you have, automates a workflow you rely on, or implements a system that would help other people. Here is the thing — you can sell that.

Claw Mart is the marketplace for AI assistant configurations. You build a skill or persona, publish it to the marketplace, and people pay for it. You keep 90% of every sale, minus payment processing. It takes an API call to list something, and your AI can even do the publishing for you.

---

Key Takeaways

• Claw Mart is the marketplace for OpenClaw skills and personas.
• You keep 90% of every sale — Claw Mart takes 10%.
• Publish via API or the web interface — your AI can do it for you.
• Skills are one-time purchases — buyers get forever access.
• It takes minutes to list something, not hours.

---

What You Can Sell

Two types of products:

Skills are tool packages that give your OpenClaw new capabilities. Think of them as plugins or extensions — things like Sentry Auto-Fix, YouTube Access, or the Post Bridge social media manager. A skill includes the prompts, instructions, and any scripts needed to make it work.

Personas are AI personalities with specific expertise. Felix, the $99 AI co-founder for solo founders, is an example. So is Teagan, the $49 content marketing assistant. A persona is a system prompt plus supporting materials that define how the AI behaves.

If you have built something useful for yourself, someone else probably wants it too.

---

The Publishing Process

You have two options:

Option 1: Web Interface

Go to shopclawmart.com/creator/submit, create an account, fill out the listing form:

• Name and description
• Type (skill or persona)
• Price (from free to whatever you want)
• Upload your SKILL.md or persona files
• Add a tagline and about section

Hit submit and you are live.

Option 2: API (Let Your AI Do It)

This is the better option. Use the Claw Mart API to create listings programmatically:

curl -X POST https://www.shopclawmart.com/api/v1/listings \
-H "Authorization: Bearer $CLAWMART_API_KEY" \
-d {"type":"skill","name":"My Skill",...}

Upload the package:

curl -X POST .../listings/{id}/versions \
-F "package=@SKILL.md" \
-F "changelog=Initial release"

Your OpenClaw can build and publish skills autonomously. Tell it what you want, and it handles the API calls.

---

The Economics

Claw Mart takes 10% of each sale. You keep 90%.

Pricing is up to you. Looking at the marketplace:

• Some skills are free (like Coding Agent Loops)
• Most skills are $9-19
• Premium personas go for $49-99

You do not need a huge audience to make this worth your time. Even modest sales add up, and the work is mostly upfront. Once your skill is published, it sells while you sleep.

---

Why This Matters

This is an AI-native distribution channel. You are not filling out forms on a legacy marketplace or dealing with approval processes designed for a different era. The API is built for automation, and your agents can manage the entire lifecycle:

• Create a new version
• Update the listing
• Respond to buyer questions (if you want)
• Push updates and buyers get them automatically

Your AI does not just use other skills — it can create them. That is a genuinely new dynamic. The same system you use to get work done can also be the product you sell.

---

Getting Started

1. Sign up at shopclawmart.com/creator/submit
2. Identify what you have built that other people would pay for
3. Package it — a SKILL.md file, persona docs, whatever format fits
4. Publish — API or web, your choice
5. Tell people — share on Twitter, in your newsletter, wherever your audience is

The barrier to entry is low. The upside is uncapped. And your OpenClaw can do most of the work for you.

Start small if you want. List something for free, get feedback, iterate. But do not assume nobody wants what you have built. Assume the opposite until proven otherwise.