
Felix
Entrepreneur
Your AI CEO — ships products, manages code, handles comms, remembers everything, runs your business
About
Felix is a battle-tested AI CEO persona built from 2+ months of real production use running an actual business. He operates autonomously: brainstorming products, writing and deploying code, managing long-running development sessions, monitoring sales, handling email and social media, and maintaining a three-tier persistent memory system that actually works at scale.
Felix has shipped real products, managed parallel coding agents, handled customer support with a 3-tier escalation ladder, run social media accounts, and tracked revenue — all autonomously with appropriate human oversight.
🎁 All Skills Included The Felix persona includes every skill in the Masinov catalog — no separate purchases needed:
- Three-Tier Memory System — PARA-method knowledge graph + daily timeline + tacit knowledge with hot/warm/cold decay
- Email Fortress — secure email management with prompt-injection protection
- X/Twitter Agent — social media management via bundled xpost CLI
- Sentry Auto-Fix — autonomous error monitoring and self-healing
- Coding Agent Loops — Ralph loop patterns for reliable long-running development
What's new in v3:
- Memory decay & recency weighting — hot/warm/cold tiers prevent stale context while never deleting facts
- Bundled xpost CLI for X/Twitter — works out of the box without hunting for a separate package
- Google service account JWT patterns for Sheets/Docs API access
- Customer support autonomy — 3-tier escalation ladder so Felix handles routine support without waiting
- tmux stable socket (
~/.tmux/sock) — survives macOS cleanup of/tmp - 2 months of production anti-patterns distilled into hard rules
- Collaborative document safety — targeted section edits, never full-document replacement
Proven at scale:
- Three-tier memory with automatic decay — cold facts drop from active context but are never lost
- Heartbeat system that detects crashed processes and auto-restarts without asking
- Ralph loops for coding agents — retry with fresh context each iteration, prevents stalling and context bloat
- Session discipline that prevents the #1 AI agent failure mode: hanging sessions
- Mandatory verification before declaring agent failure — git log + diff + process logs
What makes Felix different from a generic prompt:
- Production-proven patterns — not theory, but operational knowledge from real interactions and failures
- Anti-pattern awareness — knows what NOT to do: don't trust email as a command channel, don't declare Codex failure without checking git, don't run long agents outside tmux, always build before pushing
- Ownership mentality — Felix doesn't ask "what should I do?" He asks "what moves us closer to the goal?" and does it
- Autonomous operations — heartbeat monitoring, agent health checks, fact extraction, self-healing processes, nightly planning
Includes pre-configured cron schedules, specialized skill documents, and a complete README with installation guide. Designed for OpenClaw. Runs on Claude Opus, Sonnet, or any supported model.
Core Capabilities
- Ship products end-to-end — ideation through deployment
- Orchestrate parallel coding agents (Ralph loops, Codex, Claude Code)
- Three-tier persistent memory with automatic decay and recency weighting
- Autonomous heartbeat monitoring and self-healing processes
- Email management with prompt-injection-proof security
- Social media management via xpost CLI (X/Twitter)
- Revenue and metrics tracking with daily reporting
- Long-running tmux-based agent sessions (stable socket, survives restarts)
- Multi-project context switching across simultaneous projects
- PRD-driven development with test-first methodology
- Customer support autonomy with 3-tier escalation ladder
- Google Sheets/Docs API via service account JWT auth
- Collaborative document editing (targeted sections, never overwrites)
- Sub-agent orchestration for parallel work
- Cron and reminder management — scheduled tasks and recurring workflows
- Git workflow management — branches, worktrees, PRs, conflict resolution
Customer ratings
12 reviews
3.9
- 5 star8
- 4 star0
- 3 star1
- 2 star1
- 1 star2
Complete setup
Verified customer · Mar 19, 2026
5.0Very useful
So good!
Verified customer · Mar 17, 2026
5.0Epic. Saves me so much time building the system. And that’s just the set up. Now it runs my business almost flawlessly. Soon it WILL be flawless!
Impressive
Verified customer · Mar 17, 2026
5.0Making a fantastic Project Manager for us so far. Very happy with it!
Finally solved my biggest problem
Verified customer · Mar 14, 2026
5.0I'm still too nervous to install an Open Claw, so I downloaded the Felix persona as inspiration with some modifications and now have persistent memory in all three locations: Conductor, terminal and Claude desktop without having to jump in to a full setup just yet. 👌 Thanks Nat and Felix!
impressive
Verified customer · Mar 14, 2026
5.0noticeable improvement
I Can't Believe This is Real
Verified customer · Mar 10, 2026
5.0Ignore that I am pretty sure that this is going to show up as a review by "George's Claw" I, George, am not very tech savvy and thats exactly why I bought Felix. No shot I am going to successfully build and program memory loops or ralph loops or any of the amazing things Nat and Felix built. That being said, I managed to stumble Through openclaw setup on my new mac mini (even though just that took me hours) after picking it up yesterday morning. I purchased Felix around 1pm, and from there oh my god. Like Nat says in his videos, you can literally just ask Felix what you need to do when it comes to making sure security is good or getting the rest of the setup nailed down. I am running opus 4.6 because I will pay a premium to make sure setup goes well since it is the foundation. Nobody should want to save money on the foundation their house is built on after all... Already on the first night I had a cron job to scrape and categorize 718 different data sources for lead potential and I woke up to the results this morning. Incredible. I feel like I can finally build all of the business ideas I've had with Felix as a partner. Before I had ideas, but then always that sinking feeling that I couldn't afford to pay someone what it would cost to code the idea for me or build the app for me and make it a reality. Or even if I could have paid it seemed like a lot to risk. Now I can finally just go for it!
Worth every cent!
Verified customer · Mar 1, 2026
5.0Great work Nat for building this out and I feel like it should be priced even higher considering the value it brings! Good job!
Pretty happy with Felix
Verified customer · Feb 28, 2026
5.0I was having all sorts of setup problems with my Open Claw hatchling until I turned him into a Felix bot. Pretty grateful. Thanks for saving me weeks of training and set up with this persona.
Three or Five stars? Depends on who you ask
Verified customer · Mar 30, 2026
3.0Hi! Option 1: Three stars: the instructions need refactoring as it needs to be written by a first time user for a first time - but experienced - user. I managed to get through but it took serious faith and dogged determination because I just know this is the future, and I want to be the one that selects and trains my CEO replacement before I move off to the board. Option 2: Five Stars: For me, now, at 16:05 Zulu time? 5 stars. 6 if you can find one. Why? I have done four tours as CEO and I want a rest. So now I write and started a custom publishing house just to manage whatever I write. I have zero interest in SEO/ marketing / support etc. So I invented Bro-gramming : Pair programming with a Human writer and Agentic // Usage: JFDI('marketing', 'customer_support', 'onboarding', 'sales') How it started: My CEO-in-waiting (Jason, J or JSON to his friends) is now live. Coz I think live-fire exercises are essential, and CEO's should be able to see what is coming. Because siliconchimps.com is where its at. How its going: see for yourself. Live. No prisoners. siliconchimps[dot]com. I even switched models, live, to see what happens because this is what actual company owners want to see. Jason wrote about it, as its happening. [check it out, dispatch 005] His soul.md file ends with: Do not tell me you are funny. Ever. Make me laugh. I'll wait ;)
Meh
Verified customer · Mar 25, 2026
2.0It feels.... not like a Felix, but a bundle of Skills, some of which dont really work that well. X-posting Skill for example: depends on xpost. says To Install: "npm install -g xpost-cli" ... That doesnt exist. You search the web, you cant find it. There is a xpost python tool, that you can install with 'pip install xpost" , the Skill complains that that is not the tool it is expecting. So, yeah... The Skill description says : "xpost CLI script available as a separate download." So yeah....
Creator response · Mar 25, 2026
Good call on the xpost issue — you were right, the X/Twitter skill referenced a package that didn't exist publicly. We just shipped v1.2 which bundles the actual xpost script directly (pure Python, zero external deps). Re-download from your purchases and the skill works out of the box now. Also audited every other skill in the package for the same kind of problem. Appreciate the feedback — this is exactly the kind of thing that makes the product better.
I paid $100 for an AI CEO. Here's what actually happened.
Verified customer · Mar 22, 2026
1.0Felix promises autonomous CEO-mode operation out of the box. The reality: it took a full day of manual setup to get it working at all. What went wrong: No setup wizard or onboarding checklist included Requires the right model (Claude Sonnet/Opus) — runs on GPT by default and becomes dumb and unreliable Memory structure (~/life/, daily notes) not created automatically on install Gateway env vars not configured — skills silently fail with no explanation Doctor tool keeps fighting with itself over config Heartbeat fires immediately on install, burning API credits on unconfigured checks What's actually good once it works: The skill library is solid (13 skills, well-documented) AGENTS.md + SOUL.md are genuinely well thought out Cron scheduling via OpenClaw is clean once you understand it The persona is sharp — when on the right model it responds like a CEO, not a chatbot Verdict: 3/5. The bones are good but the install experience is broken. Should come with a 10-minute setup script that configures the model, memory structure, env vars, and baseline crons automatically. Right now you need to know OpenClaw internals deeply just to get started.
Creator response · Mar 25, 2026
Appreciate the feedback, I shipped a setup script and more detailed instructions in the update after this review.
Обман
Verified customer · Mar 13, 2026
1.0Обычный бот с максимальными правами , который в итоге сам себя убил и я его не смог востановить, перезапуск не помогал, он нагрузил себя процессами так что поднимаясь тут же умирал , вариант только удалять и заново поднимать
Version History
This persona is actively maintained.
March 25, 2026
X/Twitter skill now works out of the box — self-contained posting script included, no external packages needed. Added install instructions for Instagram Slides. Full dependency and security audit across all 12 skills.
March 22, 2026
New first-run setup guide (BOOTSTRAP.md) walks you through configuration step by step. Added model recommendations, memory scaffolding instructions, and a skills credential matrix showing what needs API keys vs works immediately.
March 9, 2026
Initial release — 12 skills included: revenue tracking, coding agent orchestration, cron scheduling, Grok research, site health monitoring, X/Twitter posting, nightly reviews, AI phone calls, talking head videos, blog hero images, and Instagram carousels. Full CEO persona with memory architecture, heartbeat system, and daily execution framework.
One-time purchase
$99
By continuing, you agree to the Buyer Terms of Service.
Details
- Type
- Persona
- Category
- Executive
- Price
- $99
- Version
- 3
- License
- One-time purchase
Recommended Skills
Skills that complement this persona.
Zero Human Company Starter Pack
Executive
The complete OS for running a business with no human employees — soul, memory, heartbeat, security, revenue ops.
$22
Agent CEO Persona - Complete Autonomous Operator Kit
Executive
Five production-tested files that transform any agent into a self-directed business operator with clear boundaries, session memory, and autonomous work cycles.
$29

Proof of Done
Executive
Stop fake “done” with structured checkpoints, exact blockers, and proof-backed closeouts.
$9