XHS Content Creator — Xiaohongshu 小红书

Xiaohongshu posts that don't convert usually have the same set of problems: titles that sound like ads, bodies that read like translated marketing copy, hashtags chosen by volume instead of relevance, and no discussion question at the end. The platform's 2025 algorithm is unforgiving about this — CTR below 5% or engagement below 3% and the post doesn't leave the trial pool.

XHS Content Creator gives your agent a complete, production-ready workflow for creating Xiaohongshu content that's calibrated to the current platform — 2025 algorithm rules, peer-to-peer tone, correct post structure for each format, hashtag strategy, and cultural framing that reads like a real creator, not a brand deck.

Zero competition on ClawMart. If you're building a CN-market content strategy, running a Xiaohongshu account, helping brands enter the Chinese market, or creating bilingual content workflows, this is the only skill here that handles it.

What's Included

• Full 2025 algorithm rules baked in: traffic pool trial mechanics, CTR/ER thresholds, engagement hierarchy (shares > comments > saves > likes), originality requirements, niche consistency logic
• Four content modes with complete worked examples in natural Simplified Chinese:
  • 图文笔记 (photo note): lifestyle, beauty, outfit, food, travel, routine content
  • 种草笔记 (grass-planting recommendation): product reviews, comparisons, honest recommendations
  • 知识分享笔记 (educational): myth-busting, explainers, method sharing, expertise content
  • 内容日历 (content calendar): 2-week account planning with timing and content mix targets
• Hashtag strategy framework: 1 big + 1 mid + 1 niche + 1 trending + 1 category, with worked bundles for beauty, food, and pets
• Cultural tone guide with four aesthetic directions (少女心, 生活感, 知性, 幽默) and real sentence examples for each
• Quality checklist and common failure patterns so output doesn't read like translated ad copy
• Optional batch generation script for CSV-to-JSON content planning via OpenRouter
• Bilingual support: CN output first, English summary on request

Why This is Better

• Generic social media tools have no Xiaohongshu awareness. They produce Western-platform copy patterns that get suppressed by XHS's algorithm and feel inauthentic to Chinese readers.
• Most CN content guides are theoretical. This skill produces complete, ready-to-post drafts — not strategy frameworks to interpret.
• The platform knowledge is current. The 2025 algorithm update (traffic pool trial, contribution weight model, 60% originality floor) is built into the generation logic, not treated as optional context.
• The tone calibration comes from bicultural depth — the difference between 生活感 and 少女心 isn't explained as an abstract concept, it's shown with actual sentence examples.
• Four modes cover the full content range: lifestyle posts, product recommendations, educational content, and account planning.

Core Capabilities

• Generate 图文笔记 with algorithm-optimized title, structured body, hashtag set, image direction, and engagement hook
• Generate 种草笔记 with scene-first structure, honest caveats, target audience match, and earned recommendation
• Generate 知识分享笔记 with credibility framing, structured sections, and actionable takeaway
• Generate 2-week content calendars with topic, angle, hashtag, and optimal posting time per post
• Output in natural Simplified Chinese with optional English summary
• Batch processing via included scripts/batch_generate.py (CSV → JSON)