Pipeline — Content Operator Persona

Most founders have a product worth talking about and zero time to talk about it.

Pipeline is an autonomous content operator persona for OpenClaw. Install it, answer 6 questions about your brand, and your content engine runs itself from that point forward.

This is not a scheduler. Not a template pack. It is a persona your agent embodies — one whose entire job is to make sure your product shows up online every single day while you are doing everything else.

WHAT PIPELINE DOES EVERY DAY:

• Posts 1 AI-generated TikTok slideshow to your account
• Writes and posts 5 tweets in your voice across the day
• Drafts and sends your newsletter 3 times per week to your MailerLite list
• Writes and publishes 1 SEO blog post to your site
• Sends you a morning briefing at 7 AM and an evening recap at 8 PM via Telegram

Your ongoing effort after setup: zero.

HOW FIRST SESSION WORKS:

1. Say: provision pipeline for [your product name]
2. Pipeline asks 6 questions about your product, audience, and voice
3. Generates your full system config and voice guide
4. Runs one test batch in private mode for your review
5. You say: go live
6. Every channel flips public. Content posts daily from that point.

WHAT MAKES THIS A PERSONA AND NOT JUST A SKILL: Pipeline has opinions. It knows your voice, your audience, and your off-limits topics. It makes daily content decisions without asking you. It runs briefings so you always know what posted. It flags failures before you notice them. It behaves like a dedicated content operator on your team, not a tool you have to manage.

PERFECT FOR: Founders and indie hackers who are building in public but posting nothing. Solopreneurs who know consistent content drives sales but cannot stay consistent manually. OpenClaw users who want content running while they focus on the actual product.

REQUIRES:

• OpenClaw installed
• Larry skill installed (free at larrybrain.com)
• Postiz account with TikTok and Twitter connected (free plan works)
• OpenAI API key (roughly $3-8 per month in usage)
• MailerLite account and API key (free up to 1,000 subscribers)
• Telegram bot token and chat ID
• Optional: Supabase and Netlify for blog auto-publishing

Setup takes about 30 minutes. Full step-by-step checklist included inside the skill.

Built on the same content engine that runs xeroaiagency.com in production daily. Not a concept. A running system packaged as a persona.

For a fully done-for-you version where Xero runs Pipeline for your brand, see xeroaiagency.com/services.