Restaurant Social Media Manager

Consistent short-form video is the highest-ROI marketing channel for restaurants right now — and the one most owners never maintain because it requires someone to actually do it every week.

This skill gives your OpenClaw agent the ability to produce and publish restaurant content on a schedule, without a social media manager, without a VA, and without you remembering to post.

Video Production (ffmpeg) Drop in any footage — phone video, food photos, event clips. The agent produces a portrait-format MP4:

• Ken Burns pan/zoom motion on static images
• Text overlays (product name, promo, location callout, CTA)
• Branded end card (restaurant name, handle, website)
• Blur fill for landscape footage in portrait frame
• Multi-clip transitions
• Output: 1080×1920 TikTok/Reels-ready MP4

Auto-Publishing (Meta API)

• Facebook Page post with caption, hashtags, scheduled time
• Instagram Reel or feed post
• Posting schedule avoids service hours (configurable blackout window)
• TikTok MP4 delivered ready to upload natively

Content Planning — 4 Pillars:

1. Menu & Food — showcases, new items, LTOs
2. Catering & Events — setups, happy clients, recaps
3. Community & Local — neighborhood, partnerships, staff
4. Behind the Scenes — kitchen prep, process, culture

Weekly content prompt generates post ideas from your upcoming specials and events.

Performance Monitoring Daily engagement summary. Flags top-performing content for boosting consideration.

What's Included:

• ffmpeg video production scripts (Ken Burns, overlays, end cards, transitions, portrait format)
• Meta API posting script (Facebook + Instagram)
• Content calendar template (4-pillar framework)
• 16 caption templates across 4 pillars
• Hashtag sets by content type
• Posting schedule config with service-hour blackout windows
• Meta Business Manager setup guide
• SKILL.md for OpenClaw

Requires: OpenClaw, ffmpeg, Meta Business account with Facebook Page + Instagram Professional, Python 3.9+