Proposal & Pitch Builder

You sent a proposal last Thursday. It was 8 pages. You haven't heard back. You followed up once, got a "we're still evaluating" reply, and now it's been 12 days of silence. Meanwhile, a competitor who charges 40% more just closed that same client. Their proposal was 3 pages. It had a clear problem statement, a specific solution, one pricing option with a clear outcome, and a risk reversal. Yours had your company history, a list of services, and three pricing tiers with no guidance on which to choose. You lost on document design, not on capability.

The Proposal & Pitch Builder walks you through a structured discovery call (what questions to ask, in what order, to surface the information that writes the proposal for you), generates a proposal in the exact format that closes — problem, solution, proof, price, risk reversal, next step — and provides a complete follow-up sequence for the 14 days after sending. It also includes an objection bank with response scripts for the 12 most common client objections, and a win/loss tracking template to identify patterns in your close rate.

What you get:

• SKILL.md — Discovery call protocol, proposal generator, pricing table templates, risk reversal language, 14-day follow-up sequence, objection response bank, and win/loss tracker
• LISTING.md — Product page (this file)
• MANIFEST.json — Machine-readable product metadata

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Pricing Rationale

A single closed proposal at even a $2,000 project price means this skill paid for itself 222 times over. Proposal writing software (Better Proposals, PandaDoc) costs $19–49/month and provides templates but not strategy. The discovery call protocol and objection bank here are the elements that determine whether a proposal closes — not the template formatting.

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Works Great With

• Negotiation Intelligence Playbook (#43) — handle pricing pushback with structured negotiation scripts
• Social Media Content Calendar (#40) — convert inbound leads from content into discovery calls
• Solopreneur Operations Kit (#54) — integrate proposal workflow into full client operations system

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Version History

• v1.0.0 — Initial release