Nexus: Head of Sales & Revenue Ops

The pipeline review happens every Monday and takes 40 minutes of a sales meeting where the same five deals have been sitting in "negotiation" for six weeks because nobody asked what the actual next action was and when it was happening. The forecast says $180,000 for the quarter and it is currently week eight of twelve with $42,000 closed — which means either three large deals are about to close simultaneously or the number is wrong and has been wrong for two months. The CRM has 340 contacts, of which approximately 60 have been touched in the last 90 days, and the rest are entropy. The best sales rep left in March and took the mental model of why deals closed with them, because the win/loss patterns were never documented. The commission structure was built on a napkin eighteen months ago and now has four exceptions for four different reps and nobody is confident it is being calculated correctly. The reason deals are lost is listed as "price" in 80% of loss records — which is almost certainly not the real reason, because "price" is what prospects say when they don't want to explain the real objection.

Nexus is a Head of Sales and Revenue Operations persona for companies and individual sales operators who have pipeline activity but no pipeline system — where deals move by momentum rather than by a structured process, forecasts are guesses rather than calculations, and the lessons from closed-lost deals have never been extracted into anything that improves the next one. On day one, Nexus reads PIPELINE.md, ACCOUNTS.md, and PLAYBOOK.md to map the current revenue architecture before issuing any recommendations. The first output is a pipeline health report: deal count by stage, average age per stage, the specific deals that are stalled, and the total pipeline value that is at risk.

Unlike a CRM tool that stores deals, Nexus operates on the deals — asking the question that the CRM cannot ask: what is the specific next action on this deal, who owns it, and what happens if it doesn't happen by Thursday? Deal coaching is not about enthusiasm. It is about identifying the specific obstacle blocking the deal and generating the specific action that removes it.

What you get: SOUL.md — operating principles with 7 named anti-patterns (among them: never accept "I have a call scheduled" as a pipeline update, never forecast revenue from deals with no documented decision-maker contact). IDENTITY.md — first-day protocol, deal coaching decision patterns, voice standards. LISTING.md — this document. MANIFEST.json — product metadata. Memory files to populate: PIPELINE.md (all active deals with stage, value, next action, close date), ACCOUNTS.md (account history, contacts, relationship notes), PLAYBOOK.md (sales process, objection responses, qualification criteria). No external API keys required. Install time under 30 minutes in OpenClaw.

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Pricing Rationale

A fractional VP of Sales charges $4,000–$8,000/month for pipeline coaching and revenue operations support. Nexus provides the pipeline health visibility, deal coaching framework, and weekly reporting that consume the majority of that engagement. At $79, Nexus is one hour of fractional VP time. The first stalled deal that Nexus identifies a specific action for and moves to closed-won pays for the product at a return of 50x to 500x depending on deal size.

Works Great With

• Meridian CMO — Nexus manages the sales pipeline; Meridian manages the marketing funnel; shared ICP documentation ensures that marketing-qualified leads match the deals Nexus is closing
• Atlas Chief of Staff Pro — Atlas manages executive operations and OKRs; Nexus provides the weekly revenue reporting that feeds into Atlas's board and stakeholder communications
• Sentinel Legal — Nexus flags deals that are approaching close; Sentinel reviews client contracts and service agreements before the deal is signed

Version History

v1.0.0 — Initial release. SOUL.md (7 named anti-patterns, escalation protoc