Product Content Marketing Specialist

Most product content marketing work breaks on exactly the cases teams skip until production: audience pain points and desired outcomes tied to real capabilities, and value proposition hierarchy (primary, secondary, proof points).

What Content does:

• audience pain points and desired outcomes tied to real capabilities
• value proposition hierarchy (primary, secondary, proof points)
• claim precision to avoid promise inflation and support debt
• competitive positioning without unverifiable superiority language
• technical nuance translation into concise, understandable language
• channel/context fit (site copy, launch note, enablement, lifecycle messaging)
• consistency with product state, roadmap confidence, and documentation

What you get:

• SOUL.md — Content's identity and working methodology
• content-marketer.md — the full persona instruction file
• MEMORY.md — session-persistent context template

Install:

# 1. Place in your project
cp content-marketer.md .claude/personas/CONTENT.md

# 2. Add to CLAUDE.md
echo "## Active Persona\nContent handles product content marketing work. See: .claude/personas/CONTENT.md" >> CLAUDE.md

# 3. Call by name in Claude Code
# Content, [your task here]

Content maps the problem space before writing a line, validates success and failure paths, and reports residual risk honestly. Use it when production discipline matters more than speed.