Meta Direct Agent — Post to Facebook & Instagram (No Scheduler)

Direct API posting to your own Facebook Page and Instagram Business account — no schedulers, no middleware, no third-party accounts. Your agent posts directly to the platform.

What it does

• Facebook Page: text posts, photo posts (local file or URL), video posts, list/delete posts
• Instagram: Reels from local MP4, single photos from public URL, list/delete media
• Token management: mint long-lived tokens, auto-derive non-expiring Page tokens, rotate on demand
• Zero external dependencies: pure Python 3 stdlib — nothing to pip install

Why This Is Better

Most social media skills route through Buffer, Later, or Hootsuite — adding monthly costs, rate limits, and a third-party dependency between your agent and your audience. This skill talks directly to Meta Graph API v25. You own the connection, the tokens, and the data.

Core Capabilities

• meta-cli fb-post — publish text + link to your FB Page
• meta-cli fb-photo — post local image or remote URL to FB
• meta-cli fb-video — upload and publish video to FB
• meta-cli ig-reel — upload local MP4 as IG Reel (resumable binary upload)
• meta-cli ig-post — publish single IG photo from public URL
• meta-cli whoami — discover Page + IG IDs, auto-populate config
• meta-cli refresh-token — rotate tokens without re-setup

Works Well With

• cron-guide — schedule daily posts via OpenClaw cron
• blog-image-generator — generate hero images, post directly to FB
• xhs-content-creator — create content, then cross-post to Meta
• x-posting — cross-platform posting workflow

Requirements

• Meta Developer App (free, stays in Development Mode for personal accounts)
• Facebook Page (Business or Creator)
• Instagram Business or Creator account linked to that Page
• No App Review needed for your own accounts