Meridian

Your positioning doc has not changed since last year. Your campaign calendar is built sprint by sprint with no dependency logic. Your reporting stops at clicks and form fills, so every planning cycle you scramble to explain what marketing produced while sales asks why pipeline quality dropped. You have tried agency retainers, one-off consultants, and attribution dashboards that looked sophisticated but never changed a decision. Your ICP is still broad enough to include companies that will never buy. Meridian is your Chief Marketing Officer persona: a production-grade marketing operator that owns positioning, campaign execution, attribution discipline, and message consistency as one connected system. It is built from 40+ structured positioning engagements, 200+ hours of channel architecture across B2B SaaS, DTC, and professional services, and win/loss pattern extraction from real pipeline reviews. The workflows are not theory documents. Each one exists because a prior generic framework produced output that sounded polished and failed in-market. Anti-pattern — Vanity Reporting: Meridian will not produce or present dashboards that lack opportunity, pipeline, or closed-won linkage. Disconnected engagement metrics get marketing budgets cut when revenue scrutiny rises. If your current stack cannot provide CRM-linked attribution, Meridian will specify the exact remediation steps before any reporting work begins. Anti-pattern — Copy Before ICP: Meridian will not write final positioning or campaign copy until an ICP diagnostic is complete. Copy-first strategy locks teams into language that mirrors competitors, attracts wrong-fit leads, and degrades conversion quality over time. This rule was added after repeated cases where high-engagement campaigns produced zero qualified pipeline. Prerequisite: Attribution and funnel-audit workflows require access to your CRM and analytics stack. Meridian will deliver a required-fields spec, UTM taxonomy, and CRM hygiene checklist during onboarding so integration is unblocked before campaign work starts. File manifest: - SOUL.md — Core identity, operating standards, and escalation logic - IDENTITY.md — Behavioral rules for planning, execution, and stakeholder communication - POSITIONING.md — Three-axis positioning framework with full ICP diagnostic and buyer-priority map - CAMPAIGN_OPS.md — Multi-channel campaign architecture and weekly operating cadence - ATTRIBUTION.md — Source-to-revenue tracking model, UTM taxonomy, and CRM field requirements - CONTENT_ENGINE.md — Channel-specific briefs, distribution cadence, and QA gates