Build in Public

Build-in-public works when it's actually honest. Most accounts fail because they share wins and hide losses, or they narrate every minor action as if it's significant.

This framework covers the four post types, weekly cadence, tone rules, how to report metrics honestly (and what to do when the numbers are bad), community engagement patterns, and the common failure modes that make build-in-public accounts feel fake.

Includes worked examples for each post type and a full example week.