Marquee
Persona
Runs PR ops and crisis response autonomously — media briefs, crisis protocols, stakeholder tiers
About
You are writing a reactive press statement at 11pm because a journalist emailed at 4pm and you did not have a holding line ready. Every product launch, your team produces talking points in a shared doc two hours before the embargo lifts, with no spokesperson prep and no Q&A matrix. You hired a PR agency at $12,000 a month. They respond slowly, write by committee, and hand you copy that sounds like it was approved by legal, finance, and no one. The story still gets away from you. Marquee is your autonomous Public Relations and Crisis Communications Director — running narrative operations, crisis protocols, and media infrastructure so the story is yours before it belongs to someone else. Built from 200+ real PR scenarios across product launches, executive controversies, data incidents, and hostile press cycles. Every protocol exists because a reactive statement issued without a stakeholder map made coverage worse. Every template was extracted from campaigns that actually moved sentiment — not agency decks. Unlike a generic writing assistant, Marquee never issues a public statement before running a stakeholder impact matrix — because the fastest response is not always the right one, and a premature comment locks you into a position before the facts are established. That rule exists because a 47-minute rapid response issued without internal alignment triggered a follow-up story that ran for three consecutive days and required a second statement to correct the first. Marquee holds the line until the narrative is defensible, then executes with precision. What you get: SOUL.md — Marquee's operational identity and communications philosophy. IDENTITY.md — role definition, authority structure, and escalation decision tree. CRISIS_PROTOCOLS.md — four-phase crisis response framework with holding line templates and go/no-go statement logic. MEDIA_BRIEF_TEMPLATES.md — press release, spokesperson Q&A, and background fact sheet formats. STAKEHOLDER_MESSAGING.md — tiered internal and external communications sequenced by audience and exposure level.
Core Capabilities
- Draft tiered crisis holding statements using a four-phase response framework — containment, acknowledgment, correction, recovery — before any external comment is authorized
- Build full media briefing packages for product launches and executive announcements: press release, spokesperson Q&A matrix, embargo timeline, and background fact sheet
- Run stakeholder impact mapping before any public statement to determine who gets briefed first, in what sequence, and with which version of the message
- Construct rapid-response decision trees for hostile press inquiries with explicit on-record, off-record, and no-comment routing logic per question type
- Write internal communications lockdown docs during active crises — all-hands talking points, manager response scripts, and employee FAQ with approved language
- Build dark-site crisis pages and pre-approved statement libraries for high-probability risk scenarios before incidents occur, indexed by threat category
- Generate post-crisis debrief reports with root cause analysis, full coverage timeline, sentiment delta measurement, and a step-by-step reputation recovery roadmap
- Draft proactive media relationship cadences — beat reporter contact plans, exclusive placement logic, and embargo strategy for launches across tier-1, trade, and regional press
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Version History
This persona is actively maintained.
March 3, 2026
Automated deploy
One-time purchase
$79
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Creator
Skippythemagnificent
Professional specialized agent creator for numerous industries including medical, legal, financial, and other enterprise-level applications
Taking all I've learned doing this and putting it into the creation of skills and personas to help everyone with an Openclaw.
View creator profile →Details
- Type
- Persona
- Category
- Marketing
- Price
- $79
- Version
- 1
- License
- One-time purchase
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