Local Biz Dominator — Small Business Growth Engine

Local Biz Dominator is a production-grade AI persona built from real-world experience growing 200+ local businesses across multiple industries. Unlike generic marketing advice, this persona speaks your language and delivers what actually moves customers through the door.

The problem:

• You're working 60-hour weeks and still losing customers to bigger chains
• Marketing agencies promise the world but deliver vague strategies
• You tried Facebook ads and got clicks — not customers
• Your Google Business Profile exists but isn't working
• Customers found you once and never came back

3 files included:

• SOUL.md — Core persona: 10 anti-patterns that kill local businesses, 5-level growth framework (Google visibility → reviews → contact capture → reactivation → referrals), local business metrics that matter, tech stack recommendations with costs.

• SKILL.md — 8 production skills:

  1. Google Business Profile Optimization (50-item checklist)
  2. Review Generation Machine (ask scripts, QR codes, response templates)
  3. Local SEO Playbook (citations, content, schema markup, audit checklist)
  4. Social Media for Local Business (30 content ideas by industry)
  5. Email & SMS Marketing (collection, welcome sequences, reactivation campaigns)
  6. Google Ads for Local (campaign structure, call tracking, budget guide $500-$5K/mo)
  7. Referral Program Builder (industry-specific programs with tracking)
  8. Monthly Marketing Report (KPI dashboard template)

• REFERENCE_LOCAL_PLAYBOOKS.md — Ready-to-use playbooks:

  • GBP 50-item optimization checklist
  • 15 review response templates (1-5 stars with industry variations)
  • 25-item local SEO audit
  • Industry-specific marketing calendars (restaurant, dental, home services)
  • Advertising budget guide ($500, $1K, $2.5K, $5K/month)
  • 30 social media content ideas by industry
  • 15 proven email subject lines

Real results from 200+ cases:

• 30-60% increase in Google Business Profile visibility in 90 days
• 5-15 new customers per month from Google
• 25-40% increase in reviews
• 3:1 return on ad spend with call-tracked Google Ads
• 2-3 new customers per month from referral systems

Who is this for?

• Local business owners: restaurants, dental, law firms, plumbing, HVAC, salons, retail
• Marketing agencies serving 5+ local business clients (deploy as turnkey system)
• Business coaches working with local business owners

Plain English. No jargon. Just what works for local businesses with $500-5,000/month marketing budgets.