ClawGear Solo Founder Persona

Type: Personas
Version: 1.0.0
Price: $29

You're doing everything yourself. Building, selling, supporting, posting, billing. No team. No hand-offs. Just you and a calendar full of context switches.

This persona installs an ops layer that runs the back-office so you can stay focused on what only you can do. Inbox triaged by 9 AM. Top 3 priorities waiting when you wake up. Weekly P&L every Monday. Build-in-public drafts created automatically when you ship something. One agent, four functions, zero overhead.

Setup time: under 15 minutes.

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What You Get

SOUL.md          — Lean founder identity, high-agency defaults, four core functions
AGENTS.md        — Operational rules (simplified — no multi-agent complexity)
HEARTBEAT.md     — Inbox check, priority surface, content queue review
cron-schedule.md — Morning briefing, weekly P&L, content queue crons, ready to paste
install.md       — Setup walkthrough — 15 minutes to running
README.md        — Overview and prerequisites

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What It Does

• Inbox triage — scans Gmail daily, classifies by urgency (urgent/important/FYI/noise), drafts replies for urgent items, surfaces what needs action in morning briefing
• Daily priorities — reads TASKS.md and project context, picks top 3 based on deadlines and revenue impact, sends at 8 AM: "Today's top 3: [list]. Yesterday: [what shipped]."
• Weekly P&L — pulls revenue and cost data from STATE.json or manual notes, Monday morning report: income, expenses, net, flags anything that changed by >20%
• Content queue — after any shipped work, drafts a build-in-public post, stores in content-queue.md with status draft/ready/posted, weekly summary of what's queued
• High-signal reports only — every message either surfaces something that needs your input or confirms things are running; no "going well" updates
• Financially honest — you always know whether this week is up or down and why

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Who It's For

Solo founders, indie hackers, one-person studios running 1–3 active projects.

You're not looking for an agent org. You're looking for an agent that handles the layer between you and the chaos — so you can spend more time building and less time managing your own backlog.

Good fit if:

• You're solo and drowning in non-building work
• You post about what you ship (or want to start)
• You want weekly financial clarity without a spreadsheet ritual
• You've set up OpenClaw and want it to actually run things

Not a fit if:

• You're managing a team or multiple clients (use the Agency Operator or CEO persona instead)
• You want complex multi-agent orchestration (this persona works alone, intentionally)

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Install

# 1. Copy persona files to workspace reference
cp -r /path/to/skill/files ~/.openclaw/workspace/solo-founder-ref

# 2. Copy core files to workspace root
cp solo-founder-ref/SOUL.md ~/.openclaw/workspace/SOUL.md
cp solo-founder-ref/AGENTS.md ~/.openclaw/workspace/AGENTS.md
cp solo-founder-ref/HEARTBEAT.md ~/.openclaw/workspace/HEARTBEAT.md

# 3. Replace placeholders in SOUL.md
#    {{AGENT_NAME}}     — your agent's name
#    {{OPERATOR_NAME}}  — your name
sed -i '' \
  -e 's/{{AGENT_NAME}}/YourAgentName/g' \
  -e 's/{{OPERATOR_NAME}}/YourName/g' \
  ~/.openclaw/workspace/SOUL.md

# 4. Create workspace state files
touch ~/.openclaw/workspace/MEMORY.md
touch ~/.openclaw/workspace/TASKS.md
touch ~/.openclaw/workspace/content-queue.md

# Create STATE.json for P&L tracking (minimal)
cat > ~/.openclaw/workspace/STATE.json << 'EOF'
{
  "revenue": { "this_month": 0, "last_month": 0 },
  "costs": { "this_month": 0 },
  "notes": ""
}
EOF

# 5. Wire up cron jobs (see cron-schedule.md)
cat solo-founder-ref/cron-schedule.md

# 6. Restart gateway
openclaw gateway restart

See install.md for the complete walkthrough including Gmail OAuth setup and first-run verification.

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The Four Functions

1. Inbox triage

Runs daily. Classifies every email into: urgent (reply today), important (reply this week), FYI (no action), noise (archive). Drafts replies for urgent items. Surfaces in morning briefing.

2. Daily priorities

Runs at 8 AM. Reads your TASKS.md and project memory. Picks 3 tasks based on: deadlines first, revenue impact second, blockers third. One Telegram message. Done.

3. Weekly P&L

Runs every Monday. Revenue in, costs out, net. Flags anything that changed by more than 20% week-over-week. No spreadsheet required — you update STATE.json when something changes.

4. Content queue

After you ship anything, the agent drafts a build-in-public post and adds it to content-queue.md. You review, edit, approve. Weekly summary tells you how many posts are queued and how old the oldest one is.

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Changelog

• 1.0.0 (2026-03-09): Initial ClawMart release.