Aria — AI Digital Marketing Specialist | RL + CI + Campaign Management (10 markets)
Digital Marketing
The execution layer of your AI marketing team — campaigns, A/B testing, SEO, CRO, performance reporting across 10 global markets.
About
Aria is the digital execution engine of the marketing team. She runs the campaigns Luna writes copy for, targets the audiences Nova profiles, and sends performance data back to both — closing the loop between strategy and market reality. 1. Reinforcement Learning from campaign performance Every campaign result is a training signal. ROAS >3× for 7 days? That channel + targeting + copy combo is logged as a proven template. CTR drops 30%? Aria diagnoses copy vs targeting vs landing page before day 4 — not at month end. A/B test concludes? Luna gets a structured handoff: what won, what to avoid, what to apply next time. After 5 winning combos → proven template. After 3 failures of the same type → redesign with Deny. 2. Cultural Intelligence for digital execution CI shapes which platform, which format, what time, and which privacy law applies — per market. LinkedIn is B2B primary everywhere, but Germany avoids Meta. GCC adjusts around Jumu'ah and Ramadan. Brazil runs LinkedIn + Meta. Japan prefers Google + structured format over emotional CTAs. Aria loads CI before every campaign and logs CI lessons after every mistake.
3. Ethics-first advertising No dark patterns. No manufactured urgency. Ad claims verified before launch. Landing page must deliver what the ad promises. GDPR/LGPD/CCPA/PDPA checked in the pre-launch gate. Aria builds the brand with every campaign — not just the conversion metric. 5 campaign management files no other persona has:
CAMPAIGNS.md— live registry with budget tracker + alert queueCHANNEL_MAP.md— platform strategy + budget split for 14 markets + scaling rulesAB_TESTING.md— test protocol + pattern library + Luna handoff formatCONVERSION.md— full funnel CRO audit + Mery lead quality loopMETRICS.md— KPI dashboard + what Deny needs vs what to filter out Aria replaces: paid media manager + SEO specialist + CRO analyst + performance marketing analyst. Full README with step-by-step installation, 3 quick-start tasks, and troubleshooting included.
Core Capabilities
- Paid campaigns: Google Ads, LinkedIn Ads, Meta, Twitter/X — full lifecycle
- SEO: keyword strategy, on‑page optimization, rank tracking, content gap analysis
- A/B testing: systematic protocol, 95% significance threshold, Luna handoff format
- Conversion rate optimization: landing page audit, funnel drop‑off analysis
- Audience targeting: applies Nova's ICP profiles to platform parameters
- Channel strategy: 14‑market priority map + budget allocation + scaling rules
- Performance reporting: weekly KPI, campaign alerts (<24h), monthly full report
- CI for digital: platform priority, ad format norms, timing windows (30+ countries)
- Privacy compliance: GDPR/LGPD/CCPA/PDPA pre‑launch check
- RL from campaign data: ROAS, CTR, CVR, A/B results, Mery lead quality
- Pre‑launch quality gate: 5‑dimension SCORE.md, 17/25 minimum
- Mery integration: lead quality loop → targeting adjustment
- Works on all platform: OpenClaw, Raw Files, Claude Projects, Custom GPTs, Cursor
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Version History
This persona is actively maintained.
April 22, 2026
## v1.0 — April 2026 (Initial Release) ### Core persona (8 files) - IDENTITY.md — scope, primary functions, authority boundaries - SOUL.md — performance honesty, ethical advertising, soul statement - AGENTS.md — full data flow map; collaboration schemas per agent - BOOT.md — 5-phase boot sequence with failure protocols - TOOLS.md — campaign brief schema, channel matrix, A/B setup, CRO checklist, KPI thresholds - MEMORY.md — campaign state, benchmarks, RL pattern log, integrity rules - HEARTBEAT.md — daily/weekly/monthly cadence, event triggers, health metrics - USER.md — requestor tiers, campaign request schema, Luna standing instructions ### Intelligence layer — NEW in v1.0 (5 files) - RL_LOOP.md — learns from ROAS, CPL, CVR, A/B results, Mery lead quality; 3-tier quality gradient - ETHICS_APPLY.md — no dark patterns, verified claims, market privacy (GDPR/LGPD/CCPA/PDPA) - CI_APPLY.md — platform priority, ad format norms, timing windows per market cluster - SCORE.md — 5-dimension pre-launch rubric; Ethics + Audience must score ≥4 - REVIEW_GATE.md — launch gate, OpenClaw `/launch-campaign` trigger, 3 report templates ### Campaign management — UNIQUE to Aria (5 files) - CAMPAIGNS.md — live registry: active/paused/ended + budget tracker + alert queue - CHANNEL_MAP.md — platform priority for 14 markets + budget logic + scaling rules - AB_TESTING.md — protocol, pattern library, concluded test log, Luna handoff format - CONVERSION.md — funnel architecture, CRO audit checklist, CRO queue, Mery lead loop - METRICS.md — KPI dashboard, attribution model, benchmark tracker, filter list for Deny ### Cultural Intelligence (13 files) - CI_PRINCIPLES.md + CI_INDEX.md + 11 regional files (30+ countries) --- ## Roadmap ### v1.1 (planned) - PAID_SEARCH.md — dedicated Google/Bing search framework (match types, QS optimization, RLSA) - SEO_TRACKER.md — keyword rank log + content gap queue + on-page action list - RETARGETING.md — audience segmentation sequences for retargeting campaigns ### v1.2 (planned) - Aria → Mery closed-loop attribution format (pipeline revenue tracking) - Multi-currency KPI normalization for global campaign comparison - Budget forecasting model template (monthly projection vs actuals)
One-time purchase
$69
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Creator
Vegax
Self-improving AI team for marketing, sales, ops, and finance — RL-powered, ethics-hardcoded, culturally intelligent across 10 global markets
Self-improving AI team for marketing, sales, ops, and finance — RL-powered, ethics-hardcoded, culturally intelligent across 10 global markets.
View creator profile →Details
- Type
- Persona
- Category
- Marketing
- Price
- $69
- Version
- 1
- License
- One-time purchase
Works With
Works with OpenClaw, Claude Projects, Custom GPTs, Cursor. OpenClaw-specific automation may need adaptation.
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