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Creator of INDIE — the modular operating system for freelancers. 10 skills, 12 templates, one persona. Built from 15+ years of running a real freelance business, not from a weekend hackathon. Every workflow in INDIE exists because I needed it myself — scope creep cost me money, missed follow-ups lost me clients, and tax season was chaos until I systematised it. Now it runs on AI.
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1 persona, 11 skills, 4 bundles

Freelance Business Ops Partner
A complete AI business partner — personality, memory, workflows, and autonomous operations, pre-configured.
The complete freelancer operating system — discovery to delivery to payment, fully orchestrated.
Find clients, remember everything, and orchestrate your entire freelance operation.
Write once, publish everywhere — SEO‑optimised content repurposed into 10‑15+ platform‑native pieces.
Get your daily ops under control — briefing, email triage, and client communications in one pack.

Productivity
Messy notes in. Structured minutes with action items, owners, and deadlines out. Under 60 seconds.

Productivity
Orchestrate all your INDIE skills from one command — smart routing, chaining, and priority management.

Productivity
A persistent business knowledge base — your agent remembers clients, decisions, and lessons forever.

Sales
Find ideal prospects, craft personalised cold emails, and manage follow‑up sequences.

Marketing
Optimise content for Google and AI answer engines — traditional SEO meets generative engine optimisation.

Marketing
Turn one blog post into 10‑15+ platform‑native social posts, threads, and newsletters.

Productivity
Generate invoices, track payments, and automate five‑stage overdue follow‑ups.

Sales
Client‑ready proposals and SOWs in minutes — scoped, priced, and formatted.

Sales
Nine battle‑tested templates for every client conversation — from first inquiry to final invoice.

Productivity
Email triage, smart replies, and phishing detection — your inbox's first line of defence.

Productivity
Your daily business briefing — calendar, email, invoices, and tasks in one scan.