User Research & Survey Toolkit

Stop guessing what users want. This toolkit covers the full user research lifecycle: generate research plans with methodology selection, create interview scripts with probing questions and 5 Whys technique, design survey questionnaires with proper scales (Likert, NPS, SUS), plan usability tests with task scenarios and success criteria, build data-driven personas, and synthesize findings into prioritized recommendations.

Includes Jobs-to-be-Done (JTBD) framework analysis, affinity mapping templates, research report structure, competitive UX benchmarking, and a method selection guide so you pick the right approach every time.

Built-in best practices: no leading questions, past behavior focus over hypotheticals, proper sample size guidance, statistical significance warnings, and 48-hour reporting cadence. Works with any survey platform (Typeform, Google Forms, SurveyMonkey).

Perfect for product managers, UX researchers, founders doing customer discovery, or any team making product decisions without enough user signal.