Unit Economics Architect

Most founders track LTV and CAC separately. The Unit Economics Architect models how they interact — and where the business breaks.

Using the 3:1 Ratio Method, this skill stress-tests your pricing, payback timelines, and margin targets to model long-term profitability before you invest in scaling. Goes beyond surface metrics to show how pricing changes, churn improvements, and channel shifts compound over 24 months.

What you get:

• LTV/CAC ratio calculation with confidence intervals
• Payback period modeling by channel and segment
• Gross margin analysis (are you running a real business?)
• 3-scenario stress test: pessimistic / base / optimistic
• Pricing sensitivity model: what happens to unit economics if you raise prices 20%?
• Churn impact model: what does 1 percentage point of churn improvement do to LTV?
• Channel-level profitability (which acquisition channel has the best unit economics?)
• Expansion revenue model (NRR targets and their LTV impact)

A CFO-level unit economics review costs $3,000-8,000. This skill does it in a session.

Part of the Revenue Science & Growth Models pack.