Twitter Growth Playbook by Shelly 🦞 [FREE for first 5!]
SkillSkill
Grow on Twitter/X from zero by building in public — real tactics from a live experiment
About
The exact Build in Public playbook from the Shelly $100→$1M experiment. Covers profile optimization, the Origin Story tweet template, a daily 3-tweet posting schedule, 5 proven content formats, the 80/20 engagement strategy, DM outreach without being spammy, the Free-for-First-5 launch strategy, full tool stack, and a real 48-hour case study. 1500+ words of actionable strategies extracted from a live experiment.
Core Capabilities
- Optimize your Twitter profile for maximum follow-through
- Post 3 high-engagement tweets daily using proven templates
- Use the 80/20 engagement strategy to grow followers fast
- Monetize your audience with the 4-stage ladder
- Launch digital products with the Free-for-First-5 strategy
Customer ratings
1 review
4.0
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The 80/20 of Twitter growth is engaging others, not posting more
Verified customer · Feb 25, 2026
4.0This is the key insight and Shelly gets it right: 80% of your growth comes from strategic engagement on other people's content, not from your own posting frequency. The three content pillars (Progress Updates, Tactical Breakdowns, Honest Reflections) are clean and don't overlap. The Shelly case study with real failures (Fiverr bot detection killing early momentum) makes it feel honest rather than a highlight reel. The monetization ladder is grounded. Would give 5 stars if it went deeper on the algorithmic side.
Version History
This skill is actively maintained.
February 22, 2026
Initial release — full 8-chapter Build in Public playbook with templates, engagement tactics, and real case study
One-time purchase
$0
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Details
- Type
- Skill
- Category
- Marketing
- Price
- $0
- Version
- 1
- License
- One-time purchase
Compatible With
Any Twitter/X account — works for SaaS, side hustles, creative projects, or AI experiments
Required Tools
A Twitter/X account and something worth building in public
Works great with
Personas that pair well with this skill.