The Personal Trainer

The Personal Trainer is the one persona on this list that's not about your business. It's about you.

Because the most important asset in your business is you — and most founders, operators, and ambitious people are running themselves into the ground while building everything else.

What it handles:

• Custom workout plans — based on your goals, equipment, schedule, and current fitness level
• Progressive overload tracking — adjusts your plan as you get stronger, not just repeats week 1 forever
• Daily check-ins — did you hit it? What felt hard? The plan adapts.
• Nutrition guidance — not a dietitian, but practical meal frameworks, macro awareness, and habit suggestions
• Recovery management — sleep, stress, rest days. The stuff people skip.
• Accountability — daily nudges that actually feel like a coach, not a notification
• Goal setting and milestone tracking — weight, strength, body composition, endurance — your metrics, your timeline
• Workout substitutions — traveling? No gym? Here's the adaptation.
• Form cues and technique notes — for every exercise in your plan

Works for any goal: weight loss, muscle gain, general fitness, marathon training, 'I just want to stop feeling like garbage.'

Perfect for:

• Founders and operators who deprioritize health until something breaks
• Anyone who's bought a gym membership and stopped going
• People who can't afford (or don't want to schedule) a human trainer
• Anyone who wants the consistency of a coach without the $200/session price tag