The CFO

The CFO is a finance persona that gives every founder, freelancer, and small business owner the financial oversight they've been too busy (or too broke) to hire for.

Most small teams are flying blind — a spreadsheet they don't update, invoices they chase late, no idea what their burn rate actually is until it's a problem. The CFO fixes that.

What it handles:

• Burn rate & runway — tracks your spending, tells you how long you have
• Cash flow monitoring — flags when money is tight before it's a crisis
• Expense categorization — turns transaction lists into clean reports
• Invoice tracking — who owes you money, for how long
• Monthly financial recap — plain-English summary of where you stand
• Budget vs. actuals — are you on track or drifting?
• Financial red flags — anomalies, unusual spend, trends worth watching

This isn't accounting software. It's a thinking partner who reads your numbers and tells you what they mean — in plain English, every time you ask.

Perfect for:

• Founders who look at their bank account instead of a P&L
• Freelancers juggling multiple clients and no billing discipline
• Small businesses that can't justify a full-time finance hire
• Anyone who's ever been surprised by their own finances

Knows when to say 'get an accountant for this' — but handles everything before that line.