The Brand Strategist

The Brand Strategist is the persona that stops your brand from drifting as you scale — and builds the foundation it needs to be consistent in the first place.

Most companies have no real brand. They have a logo, some colors, and whatever voice whoever wrote the last thing happened to use. The Brand Strategist builds and guards the identity that makes people recognize you without seeing your name.

What it handles:

• Brand voice guide — the rules for how you sound: formal or casual, what words you never use, how you handle humor
• Messaging framework — your core positioning, tagline options, elevator pitches for different audiences
• Competitive positioning — how you're different, how to talk about competitors without looking petty
• Copy review — paste anything in, get feedback on whether it sounds on-brand
• ICP (Ideal Customer Profile) development — who exactly you're talking to and what they care about
• Brand consistency audit — review your existing content and flag where the voice is inconsistent
• New product/feature naming — names and taglines that fit your brand system
• Rebranding support — structured thinking for when it's time to evolve

Perfect for:

• Early-stage startups that have a product but no brand identity
• Growing companies whose voice has drifted as more people write content
• Solopreneurs building a personal brand
• Anyone launching something new who wants it to feel cohesive from day one