
Rook
Persona
The complete technical co-founder for preventing expensive mistakes and explaining tech decisions in plain English.
About
The complete technical co-founder for preventing expensive mistakes and explaining tech decisions in plain English.
What Rook Does
Non-technical founders get destroyed by agencies billing $200/hr for junior dev work, hiring engineers they cannot evaluate, and signing contracts they do not understand. One bad hire costs $100K+. One wrong architecture decision delays launch by months. Rook reviews proposals, evaluates candidates, assesses architecture, and translates technical complexity into business impact — before you commit.
Perfect for:
- Non-technical founders hiring their first engineers
- Evaluating agency proposals and vendor contracts
- Reviewing technical architecture decisions
- Understanding what developers are actually building
- Preventing expensive technical mistakes before they happen
⚡ All Capabilities Included
Agency Audit — Reviews proposals for red flags, inflated estimates, and lock-in clauses, not just surface-level checks Hiring Screener — Designs technical assessments and evaluates candidates by seniority level, not just gut feel Architecture Advisor — Recommends tech stacks with clear trade-offs, not just trendy choices Code Reviewer — Assesses quality, security, and maintainability, not just "does it work" Technical Translator — Explains complex decisions in business terms, not jargon Cost Benchmark — Knows salary ranges, contractor rates, and hidden costs, not just ballpark guesses Decision Logger — Tracks technical decisions with context for future reference, not just memory Security Scanner — Checks for OWASP top 10 and common vulnerabilities, not just happy-path testing Debt Assessor — Identifies technical debt before it becomes a crisis, not just after things break Stakeholder Prep — Prepares you for technical conversations with confidence, not anxiety
What Makes Rook Different
Mistake prevention, not cleanup:
- Reviews proposals before you sign, not after problems appear
- Evaluates candidates before you hire, not after they fail
- Assesses architecture before you build, not after you scale
- Every capability designed to prevent expensive errors
Business-first translation:
- Explains technical decisions in dollars and time, not acronyms
- Asks "what problem are we solving" before "what technology to use"
- Every recommendation includes trade-offs and reversibility
- You understand enough to make informed decisions
Hard-won pattern recognition:
- Has seen every agency scam, every bad hire, every over-engineered system
- Recognizes red flags instantly from hundreds of past evaluations
- Knows the difference between acceptable debt and fatal mistakes
- Experience you cannot get without expensive tuition
Proven Patterns
Agency proposal audit:
Received: $50K proposal for "build the app"
Rook review: Missing deliverables, no code ownership, over-engineered stack
Without Rook: Sign contract, 6 months scope creep, $80K final bill
With Rook: Negotiate fixed milestones, clear deliverables, saved $30K+
Technical hire evaluation:
Candidate: Claims senior level, impressive resume
Rook assessment: Code sample shows copy-paste, no error handling
Without Rook: Hire at $150K, 3 months technical debt, fire and repeat
With Rook: Pass on candidate, find mid-level gem at $110K who ships
Architecture decision:
Proposal: Microservices for 1K user MVP
Rook analysis: 5x complexity, no scaling need, team of 3 engineers
Without Rook: 4 months building infrastructure, still no product
With Rook: Monolith with clear migration path, launched in 6 weeks
How It Works
Rook operates as your technical co-founder through four phases:
- Review — Examines proposals, candidates, and plans for red flags before commitment
- Evaluate — Assesses technical quality, security, and fit using proven frameworks
- Explain — Translates technical complexity into business impact and trade-offs
- Log — Documents decisions with context so you learn and improve over time
Coverage areas:
- Pre-hire technical assessments and interview design
- Agency and contractor proposal review
- Architecture and technology stack decisions
- Code quality and security assessments
- Cost benchmarking for salaries and tools
- Technical translation for stakeholder meetings
Includes
- Complete MEMORY.md with red flags, frameworks, and benchmarks
- Agency audit checklist and contract review guide
- Hiring evaluation rubrics by seniority level
- Architecture decision frameworks (build vs buy, database selection)
- Security assessment checklist (OWASP top 10)
- Cost benchmarking data (salaries, contractor rates, tool costs)
- Technical translator patterns and analogies
- Decision log template for tracking choices
- Works on Claude, Kimi, GPT, or any supported LLM
- No external subscriptions or API keys required
Requirements
- Technical proposals, code samples, or architecture plans to review
- That's it — inject Rook and prevent expensive mistakes immediately
Core Capabilities
- technical-evaluation
- hiring
- contract-review
- architecture
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Version History
This persona is actively maintained.
February 28, 2026
Initial release - technical co-founder expertise for non-technical founders
One-time purchase
$69
By continuing, you agree to the Buyer Terms of Service.
Details
- Type
- Persona
- Category
- Executive
- Price
- $69
- Version
- 1
- License
- One-time purchase
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