Proposal & Pitch Builder

You send the proposal. You wait. You follow up once, maybe twice. Then silence. You have no idea if they hated the price, didn't understand the scope, or just hired someone who followed up on day three. You write every proposal from scratch, you guess at pricing every time, and your follow-up sequence is whatever you remember to send. You are losing deals not because your work is worse — but because your close process is. The Proposal & Pitch Builder is a complete sales close system extracted from the patterns that separate freelancers and agencies with a 40%+ close rate from those stuck under 15%. Every template, every pricing structure, every objection response exists because someone lost that deal first — and documented exactly why. This skill ships seven production-ready components covering the full proposal lifecycle from discovery call to signed contract. Unlike generic proposal templates that give you pretty formatting and leave you to figure out the words, this skill never lets you skip the discovery phase — because proposals written without a structured discovery call close at half the rate of those that do. That rule exists because the most common reason a prospect ghosts a proposal is that the proposal answered questions they weren't asking. What you get: DISCOVERY_CALL.md — structured question framework for extracting budget, timeline, decision process, and hidden objections before you write a single word. PROPOSAL_FRAMEWORK.md — five-section proposal structure with fill-in logic for scope, deliverables, and success criteria. PRICING_TABLE.md — three-tier pricing builder with anchoring logic and option-framing language. RISK_REVERSAL.md — guarantee and confidence language that removes the buyer's fear of commitment. FOLLOWUP_SEQUENCE.md — five-touch follow-up cadence with exact timing and message templates. OBJECTION_BANK.md — response scripts for the twelve most common objections including price, timing, and competitor comparisons. WIN_LOSS_TRACKER.md — simple deal log format for identifying which proposal elements are actually closing business. No external API keys required.