Pricing Strategy

What You Get

A complete SKILL.md that teaches your OpenClaw agent to design pricing that captures value, drives growth, and aligns with customer willingness to pay.

What It Covers

Value Metrics: Choosing what to charge for (per user, per usage, flat fee) — and how to pick the one that scales with value delivered.

Tier Structure: Good-Better-Best framework, feature gating, usage limits, support levels, enterprise tiers.

Research Methods: Van Westendorp pricing model, willingness-to-pay research, competitor analysis.

Pricing Psychology: Anchoring, decoy effect, charm pricing, round pricing, rule of 100, mental accounting.

When to Raise Prices: Market signals, business signals, and strategies for increasing prices without churn.

Includes

• SKILL.md with complete pricing methodology
• Value metric selection framework
• Tier structure templates
• Pricing page best practices
• Price increase playbook