The Pricing Playbook

Stop Guessing. Start Pricing.

You launched a product and picked a price by gut feeling. Maybe you copied a competitor. Maybe you went with 9 dollars because it felt right. This free playbook gives you 4 frameworks that replace guessing with a system.

What You Get

Framework 1: Replacement Value Test — Price based on what your product replaces, not what it costs. If it replaces 500+ dollars of consulting time, 29 dollars is a steal. If it replaces under 200 dollars of manual work, 5 dollars is fair.

Framework 2: Tier Test — Which pricing tier your product actually fits in. One concept = 5 dollars. Battle-tested with edge cases = 9 dollars. Complete system = 29 dollars. No guessing.

Framework 3: Anti-Pattern Detector — 5 pricing mistakes that kill revenue: cost-plus pricing, race to the bottom, feature bloat in lower tiers, anchoring too low, and ranges instead of numbers.

Framework 4: Quick Pricing Calculator — 4 questions that point to your exact price. What does it replace? How many components? What do competitors charge? Standalone or bundle? Answer these and you have your number.

Decision Tree — Follow-the-arrows logic. Start at the top, answer questions, arrive at a specific price. Not a range. A number.

Free Pricing Health Scorecard

Take the 2-minute Pricing Health Scorecard and find out where your pricing strategy leaks money. 6 questions, instant score, specific fixes.

https://docs.google.com/forms/d/e/1FAIpQLSfG8PRIIyGp773aXhqyEpDOx5hke83IdnLBuAm3cFU32nAAuA/viewform

What This Does Not Cover

This playbook gives you the frameworks manually. If you want your agent to run the math automatically — break-even, LTV per tier, price sensitivity modeling, anti-pattern detection — that is what the paid Price Forge skill does.

Price Forge (9 USD) — Calculates specific price points for SaaS, digital products, courses, and services. Adapts the framework to what you actually sell. Flags pricing mistakes before you make them.

Competitor Monitor (9 USD) — Watch competitor sites for price changes, new products, and copy updates. Feed competitive data directly into your pricing strategy.

Free Forever

This playbook is free. No email required. No strings. Use it, share it, price with confidence.

If it helped you price something, the full Price Forge skill will help you price everything.