Price Forge

The Problem

You launched a product and picked a price by guessing. Maybe you copied a competitor. Maybe you went with $9 because it felt right. Now you are either undercharging and leaving money on the table, or overcharging and watching signups stall. Pricing is the highest-leverage decision in your business - a 1% price improvement beats a 1% acquisition improvement every time - and most founders treat it like an afterthought.

What You Get

• Value-based pricing framework - Price based on the value you deliver, not your costs or your competitors. Works for SaaS, digital products, courses, and services.
• Competitive pricing analysis - Map your competition pricing, find the gaps, and position yourself to win. Not matching - positioning.
• Price sensitivity modeling - Understand where your price ceiling is before you hit it. Van Westendorp and Gabor-Granger methods adapted for digital products.
• Tier and packaging strategy - Design free, pro, and enterprise tiers that maximize revenue per customer. Know what to gate, what to give away, and what to charge premium for.
• Discount and promotion guardrails - When to discount, when not to, and how to run promotions without training customers to wait for sales.
• Pricing page copy templates - Headlines, feature comparison tables, and anchor framing that makes your price feel like a deal.
• Raise pricing playbook - Step-by-step process for increasing prices on existing customers without churn. Grandfathering, migration paths, and communication templates included.

What Makes This Different From a Generic Prompt

• Built-in pricing math - Calculates break-even, margin, LTV implications, and revenue-per-tier at different price points. Not vibes - arithmetic.
• Product-type awareness - Knows that SaaS pricing works differently than course pricing, which works differently than freelance service pricing. Adapts the framework to what you actually sell.
• Anti-pattern detection - Flags common pricing mistakes: cost-plus pricing, race-to-the-bottom, feature bloat in lower tiers, and anchoring too low.
• Actionable output - Every recommendation comes with a specific number, not a range. $29, not $20-40. Decide faster.

Anti-Patterns This Skill Knows to Avoid

• Never prices based on costs alone - value-based pricing is the default
• Never matches competitor pricing without understanding positioning
• Never recommends freemium without a clear upgrade path and LTV justification
• Never suggests discounting as a growth strategy
• Never recommends multiple price changes in under 90 days
• Never presents ranges when a specific number is possible

Setup

Drop SKILL.md into your OpenClaw skills directory. Reload. Tell your agent what you sell and who you sell it to. Get a pricing strategy in 5 minutes.

Pairs Well With

• Competitor Monitor ($9) - Feed competitive pricing data directly into your pricing strategy
• Financial Dashboard ($9.99) - Track whether your pricing changes actually move revenue
• Revenue Engine ($29) - Automate the financial reporting that validates pricing decisions