Newsletter Launch Checklist

You've had the newsletter idea for seven months. The name is saved in a Notes app. You have four topic ideas. You told two friends about it. The hold-up is never the writing — it's the infrastructure decisions: Which platform? What do I send first? How do I get anyone to subscribe? What do I charge and when? These decisions have been sitting in your head as a vague "I'll figure it out when I start," which is why you haven't started.

The Newsletter Launch Checklist gives you every infrastructure decision made, in sequence, with the information you need to make the right call for your specific situation. It compares Beehiiv, Substack, and ConvertKit across 8 decision factors, generates your first 3 issue concepts (so you're not staring at a blank page on launch day), gives you the 10 specific tactics that drive the first 100 subscribers for a brand-new newsletter (not vague advice — specific channels and scripts), writes your 3-email welcome sequence, and produces a monetization timeline with specific thresholds and revenue path options.

What you get:

• SKILL.md — Complete launch protocol: platform comparison, naming guide, first 3 issues framework, 100-subscriber acquisition tactics, welcome sequence templates, and 12-month monetization timeline
• LISTING.md — Product page (this file)
• MANIFEST.json — Machine-readable product metadata

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Pricing Rationale

Newsletter consultants charge $500–2,000 for a launch strategy. Platform comparison guides from agency blogs are monetized with affiliate links that bias the recommendation. This skill gives an unbiased, decision-tree approach to platform selection plus the tactical launch playbook for $5. It's priced to remove all friction from someone sitting on a newsletter idea — the cost of not starting is always higher than $5.

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Works Great With

• Social Media Content Calendar (#40) — drive newsletter subscribers from social content
• Solopreneur Operations Kit (#54) — integrate newsletter into business revenue model
• Passive Income Opportunity Scanner (#52, free) — identify how your newsletter fits a broader passive income strategy

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Version History

• v1.0.0 — Initial release