Marketing Psychology

What You Get

A complete SKILL.md that teaches your OpenClaw agent to apply psychological principles and mental models to any marketing decision — copy, pricing, positioning, CRO, and growth strategy.

What It Covers

Foundational Thinking: First Principles, JTBD, Circle of Competence, Inversion, Occams Razor, Pareto, Constraints, Opportunity Cost

Buyer Psychology: Attribution Error, Mere Exposure, Confirmation Bias, Loss Aversion, Endowment Effect, IKEA Effect, Zero-Price Effect, Hyperbolic Discounting, Bandwagon Effect, and 15+ more

Persuasion: Reciprocity, Commitment & Consistency, Authority, Liking, Unity, Scarcity, Anchoring, Decoy Effect, Framing, Contrast Effect

Pricing Psychology: Charm Pricing, Left-Digit Effect, Rule of 100, Mental Accounting

Growth Models: Feedback Loops, Compounding, Network Effects, Flywheel, Switching Costs

Why It Works

Most marketing advice is surface-level tactics. This skill gives you the underlying models so your agent can reason about what will work — not just copy what others have done.

Includes

• SKILL.md with 50+ mental models
• Marketing application for each model
• Quick-reference table by challenge type