Harry Dry Copy Framework

The Framework

Based on 76 minutes of distilled wisdom from Harry Dry (Marketing Examples):

3 Golden Rules for Every Headline

1. Can I visualize it? — If the reader cant picture it, rewrite it
2. Can I falsify it? — Is it verifiably true/false, or just fluff?
3. Can nobody else say this? — If your competitor could say it, its not good enough

Core Techniques

• Facts first — Numbers beat opinions ("60% of X" > "many people")
• Conflict = But — Every story needs a "but" or "however"
• Short paragraphs — Max 2 lines since 2021
• Rewrite > Write — 25 rewrites for one headline is normal
• Show what it isnt — Rolls-Royce: "loudest noise is the electric clock"

What Your Agent Does

1. You write copy (email, landing page, ad, tweet)
2. Agent runs it through the 3 Golden Rules
3. Flags weak spots with specific rewrite suggestions
4. Offers 3-5 alternatives ranked by framework compliance

Why $9?

This isnt generic "write better copy" advice. Its a specific, opinionated framework extracted from one of the best copywriting educators alive. Your agent applies it consistently every time.