CRO for Shopify — Conversion Rate Optimization

The complete CRO system for Shopify stores — from data collection through professional report delivery. Built from auditing 10+ live Shopify stores across DTC, equipment, and fashion verticals.

Not generic advice — real frameworks from real audits.

Every checklist, benchmark, and A/B test hypothesis in this skill comes from audits on stores doing $50K-$500K+/month. We've seen what moves the needle and what's just noise.

What's included:

🔍 9-Source Data Collection Framework

• Google Search Console, GA4, Microsoft Clarity, Clarity Heatmaps, Lighthouse/CWV, Site Scrape, Shopify Admin, Backlinks, Competitor Analysis
• Exact queries and what to look for in each source

📋 50-Point PDP Audit Checklist

• Above the Fold (10 items)
• Trust & Credibility (8 items)
• Pricing & Urgency (7 items)
• Product Information (8 items)
• Cross-Sell & Upsell (5 items)
• Mobile Experience (7 items)
• Post-Click Experience (5 items)
• Scored 0-100 with conversion impact ratings

🧪 A/B Test Hypothesis Framework

• 10 high-impact test categories with templates
• ICE scoring matrix (Impact × Confidence × Ease)
• Hypothesis structure: evidence → test → metric → expected impact
• Categories: popup timing, price anchoring, social proof, before/after imagery, sticky cart, trust badges, BNPL, cross-sells, urgency, mobile CTA

📊 12-Section Audit Report Structure

• Executive Summary through Revenue Projections
• Data verification protocol (zero tolerance for AI slop)
• Professional report format with annotated screenshots

🛒 Shopify-Specific Patterns

• Theme optimization quick wins
• Recommended app stack for CRO
• Checkout optimization checklist
• 15 common Shopify conversion killers
• Quick wins you can fix in under 1 hour

📈 Revenue Projection Framework

• Conservative/moderate/aggressive scenarios
• Industry benchmarks (CR, bounce rate, AOV, cart abandonment)
• Proper caveats (no fake projections)

⚡ 3 Workflow Templates

• Full CRO Audit (comprehensive)
• Quick CRO Scan (30 minutes)
• Monthly CRO Check-in (ongoing optimization)

Works with Claude Code, OpenClaw, Cursor, Codex CLI, and any SKILL.md-compatible agent.