Content Pipeline

The Problem

Content marketing works. You know this. But producing consistent, high-quality content across blog, social, and email is a full-time job — and hiring a content team costs $5-15K/month. Meanwhile, raw ChatGPT output reads like a robot wrote it, has no SEO structure, and needs heavy editing before publishing.

What You Get

• Long-form SEO blog posts (2,000-3,000+ words) — Proper H2/H3 heading hierarchy, keyword placement in title and first paragraph, internal linking suggestions, meta descriptions, and natural readability. Not keyword-stuffed garbage — content people actually want to read.
• Editorial calendar management — Plans 4-8 weeks of content themes, tracks publication schedule, ensures topical diversity. No more staring at a blank page wondering what to write about.
• Social media content — Platform-specific posts for Twitter/X, LinkedIn, and Discord. Understands character limits, hashtag strategy, and tone differences across platforms. Doesn't post the same thing everywhere.
• Email sequences — Welcome series, nurture campaigns, product announcements, and re-engagement flows. Writes subject lines optimized for open rates and body copy optimized for clicks.
• Landing page copy — Headlines, subheads, feature bullets, social proof sections, and CTAs. Follows conversion copywriting frameworks (PAS, AIDA) without sounding formulaic.
• Brand voice consistency — Learns and maintains your brand's tone, terminology, and style guidelines across every piece of content. Monday's blog post sounds like it was written by the same person as Friday's email.

What Makes This Different From a Generic Prompt

• SEO structure is built in — Generic prompts produce walls of text. This skill automatically structures content with proper heading hierarchy, keyword density, and internal linking — the stuff that actually affects rankings.
• Editorial memory — Tracks what you've already published so you don't repeat topics. Maintains a content map and identifies gaps in your coverage.
• Platform-native output — Doesn't just "write a social media post." Produces Twitter threads, LinkedIn articles, and Discord announcements that feel native to each platform.
• Production workflow — Generates drafts, revision notes, and final versions. Not a single-shot output — a managed content pipeline.

Anti-Patterns This Skill Knows to Avoid

• ❌ Never keyword-stuffs — maintains natural readability while hitting SEO targets
• ❌ Never publishes duplicate or near-duplicate content across posts
• ❌ Never writes clickbait headlines that the content doesn't deliver on
• ❌ Never ignores brand voice guidelines for "engagement" tricks
• ❌ Never fabricates statistics, quotes, or case studies
• ❌ Never produces thin content (under 1,000 words) for SEO posts — Google penalizes this

Pairs Well With

• AI Cofounder ($49) — Integrates content into broader marketing strategy
• Lead Research Engine ($39) — Research informs targeted content topics
• Community Growth ($19) — Distribute content through community channels

Setup

Install in under 5 minutes. Drop the SKILL.md into your OpenClaw workspace and your agent gains a complete content production system immediately. Define your brand voice and target topics, and start publishing.