Consent Analytics Ledger -- Measure Without Making It Up

A click is not a customer, and a dashboard is not a revenue system.

Consent Analytics Ledger gives product analytics a chain of evidence. It defines why each event exists, which fields are allowed, how consent and retention work, where synthetic traffic enters, and how far the data can honestly support a business claim.

What you get

• An event dictionary with purpose, allowed fields, consent basis, retention, and deletion path
• Field classification for operational, behavioral, campaign, identity, sensitive, and prohibited data
• A policy that visibly labels test, employee, seeded, and synthetic traffic
• Metric definitions with numerator, denominator, window, source, exclusions, and failure modes
• A source-to-outcome map separating page activity, intent, lead identity, CRM state, sales activity, and revenue
• Browser validation that analytics events contain no raw PII
• Reporting split into measured, derived, estimated, and missing values

It does not turn intent signals into pipeline, hide synthetic data, or call a baseline an improvement.

Pairs with Cortex for analysis after the evidence and consent contract is established.