Competitive Intelligence & Market Research Toolkit

Turn messy market research into structured competitive intelligence. This toolkit provides a complete framework for: discovering and cataloging competitors (direct, indirect, and emerging), building feature comparison matrices, generating SWOT analyses with real data from reviews and news, calculating TAM/SAM/SOM with top-down and bottom-up validation, creating 2D positioning maps to find market gaps, producing sales-ready battlecards with objection handling, and setting up ongoing monitoring. Perfect for product teams, founders preparing pitch decks, sales teams needing battlecards, or anyone making strategic decisions about market positioning. Every section includes specific web search queries, data sources, and output templates. Not a theory document — a step-by-step operational playbook.