Competitive Intel

Competitive intelligence usually means someone manually checking five websites once a quarter and calling it done. By the time you notice a competitor dropped their prices or launched a feature you were planning, it's already old news.

Competitive Intel sets up ongoing monitoring across the signals that actually matter: pricing page changes, product announcements and changelog updates, job postings (which reveal where they're investing), G2 and Capterra review trends, and social media activity. You configure your competitor list once and get a weekly digest.

Job postings are one of the most underrated signals in this toolkit. A competitor suddenly hiring five ML engineers tells you something. Three open sales roles in a new geography tells you something else. Combined with their pricing and recent product moves, you get a much clearer picture of where they're headed than any analyst report would give you.

The weekly digest is a structured document with changes, signals, and a brief interpretation. Designed to be read in five minutes.