Cohort Analysis Engine

Most SaaS teams look at average churn. The Cohort Analysis Engine shows you which cohorts are outliers — and why.

Segment customers by acquisition date, channel, and plan to measure retention decay and identify your survival curve: the point where churn stabilizes and loyal customers remain. Reveals which cohorts outperform, which are dying quietly, and what acquisition decisions are driving the difference.

The Cohort Survival Curve Method:

• Month-by-month retention decay modeling by cohort
• Acquisition channel comparison (which channels bring customers who stay?)
• Plan tier analysis (do annual plans actually retain better?)
• Outlier cohort identification with root cause analysis
• Survival curve inflection point — where does your loyal base stabilize?
• Predictive churn: if month 3 retention = X, what does month 12 look like?

What you get:

• Full cohort retention grid (12+ months)
• Survival curve visualization spec
• Top and bottom cohort deep-dives
• Acquisition channel retention comparison
• Actionable recommendations prioritized by MRR impact

Part of the Revenue Science & Growth Models pack.