Churn Prediction & Intervention Playbook

Identify at-risk customers before they cancel, design targeted win-back campaigns, and measure intervention ROI with precision.

This skill uses the Early Signal Intercept Method — a proprietary framework that treats churn as a predictable outcome, not a sudden surprise. Every customer who cancels left a behavioral trail 30–60 days before they left. This skill teaches you to read that trail, act before the cancellation, and measure whether the intervention worked.

What you get:

• Churn Anatomy Analysis: map the 6 root causes of churn in your specific business
• Early Signal Intercept Score (ESIS): a behavioral scoring model to flag at-risk accounts
• 4 At-Risk Profiles: Ghost, Skeptic, Exiter, Mismatch — each with a custom intervention playbook
• Win-back campaign design: 3-touch sequences with timing, copy strategy, and ROI model
• Churn Defense Scorecard: 6 metrics to know if your retention motion is working

A retention consultant charges $5,000-12,000 for this analysis. This skill does it in a session.

Part of the Revenue Science & Growth Models pack.