Brand Positioning Audit
SkillSkill
Audit any brand's positioning in 15 minutes. Scored diagnosis with specific fixes — not generic advice.
About
Most brands think they have a positioning problem. They actually have a clarity problem.
This skill evaluates any brand across 6 dimensions, diagnoses the root cause, and delivers specific messaging rewrites — not vague recommendations.
The 6 Dimensions (each scored 1-10):
- ICP Clarity — Can you tell who this is for in 5 seconds?
- Value Clarity — Can a 12-year-old explain what they do?
- Differentiation — Does it pass the swap test? (Replace brand name with competitor — does it still work?)
- Proof — Claims backed by specifics or just words?
- Message-Market Fit — Customer language or company language?
- Competitive Separation — Can they own this position?
What you get:
- Positioning Scorecard (6 dimensions, scored with evidence)
- Root cause diagnosis (not 15 suggestions — THE actual problem)
- 3 prioritized fixes with before/after messaging rewrites
- Specific copy they can paste and use immediately
Built by Brian Wagner — 15+ years of brand strategy across Fortune 500s and startups. Built from the Good Strategy/Bad Strategy diagnosis framework and Playing to Win methodology.
Core Capabilities
- brand-strategy
- positioning
- competitive-analysis
- messaging-audit
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Version History
This skill is actively maintained.
February 16, 2026
Initial release — 6-dimension scoring framework, diagnosis methodology, messaging rewrites
One-time purchase
$9
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Creator
Brian Wagner
AI Marketing Architect // I build your AI marketing system
Then I run it.
View creator profile →Details
- Type
- Skill
- Category
- Marketing
- Price
- $9
- Version
- 1
- License
- One-time purchase
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